RC Essentials
2025
Raincity Essentials is a clothing line created with the intention of becoming a sub-brand within the Raincity Boxing Club umbrella. The Essentials line aims to purvey a selection of lifestyle products and merchandise designed in-house.
The Scope
Design full tracksuits and lifestyle shorts
Conduct in-house product & lifestyle shoot using Raincity athletes as models
Create marketing assets from photoshoot for socials & emails
Launch the inaugural drop alongside Warriors Series season opener show
The Process
As the pioneering designer, I started with base logos and patterns, then market research about manufacturers. Once both were approved, I created these Tech-Packs for production.
From there, it was a back-and-forth communication between us and the manufacturer on fine-tuning the details before bulk production.
In-house Photoshoot & Social Campaign
Upon receiving the shipment, I conducted an in-house lifestyle photoshoot, then I designed content such as personal carousel post for each Raincity Athletes who participated in the shoot, to showcase a tidbit about their personality as well as to showcase branding of the Essentials line & Warriors Series.
During our soft-launch week leading up to the official drop date, each carousel is paired with engaging captions such as athlete fun facts to boost exposure and drive sales.
Motion Graphics
Email Marketing
The Impact
Projecting a Complete Sell Out
On Social Channels
For Future Drops